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Unlocking Financial Confidence: Insights from Sanlam's Study

Updated: Nov 8, 2023


Financial confidence, often underestimated, plays a pivotal role in shaping the lives of individuals. It influences decisions, lifestyle choices, relationships, and overall well-being. Sanlam, a leading financial services provider in South Africa, recently conducted its first study to gauge the financial confidence of the country's adult population. The results offer valuable insights into the financial landscape of South Africa and highlight the role organisations like DC Credit Protect (DCCP) can play in improving financial confidence.


Understanding Financial Confidence


Financial confidence, as defined by Mariska Oosthuizen, Sanlam's Chief Marketing Officer, is the level of assurance and belief in one's ability to effectively manage their financial life. It's a vital aspect of personal well-being because when individuals are financially confident, they tend to experience higher levels of happiness and satisfaction.


Key Findings of the Study


Sanlam's research unveiled several critical findings:

  • Low Levels of Financial Confidence: Less than a third (29%) of South Africans surveyed reported having a high or very high level of financial confidence. More than half (51%) expressed below-average or lower financial confidence, and 35% reported very low or low financial confidence.

  • The Education-Income-Confidence Link: The study revealed a strong link between education, income, and financial confidence. Individuals with higher education levels tended to earn more, which in turn contributed to higher levels of financial confidence.

  • Financial Well-being Challenges: A significant proportion of respondents expressed dissatisfaction with their current financial situation (83%) and uncertainty about their ability to earn income in the future (76%). Many felt anxious about not having enough investments for the future (82%).

  • Insurance Gap: One concerning aspect was that only 34% of respondents had insurance products in place to cover their financial risks, indicating potential vulnerabilities during unexpected hardships.

The Role of DCCP in Enhancing Financial Confidence


While Sanlam's study sheds light on the financial landscape of South Africa, organisations like DCCP can contribute significantly to improving financial confidence:


  • Financial Education: DCCP can provide financial education and protection, addressing the critical need for financial literacy in South Africa. This education can empower individuals to make informed financial decisions and build confidence in managing their finances.

  • Insurance Coverage: DCCP's offerings can help bridge the insurance gap identified in the study, ensuring that clients have protection in times of unexpected hardship. By providing insurance products that cover financial risks, DCCP plays a crucial role in enhancing financial security and confidence.

  • Client Support: DCCP can act as a valuable resource for individuals seeking financial guidance and support.


In conclusion, financial confidence is a critical aspect of individual well-being in South Africa. Sanlam's study highlights the challenges many face, including low levels of financial confidence and an insurance gap. Organisations like DCCP can play a vital role in addressing these challenges by providing financial education, insurance coverage, and expert guidance. By doing so, they contribute to a more financially confident and secure South Africa.


Moonstone Information Refinery. (2023). Sanlam Research Delves into South Africans' Level of Financial Confidence. [Online] Moonstone. Available at: https://www.moonstone.co.za/sanlam-research-delves-into-south-africans-level-of-financial-confidence/ [Accessed 14 September 2023].


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